Mailchimp
Probably the most mentioned anywhere on the internet as the go-to email service provider (ESP) platforms for marketers. Churning through 1 billion emails each day, Mailchimp isn’t a small-time platform.
Through their service, you can create a database of subscribers, easily create emails with a range of templates, or create your own from scratch, and you can send, automate, and monitor your campaigns.
It’s free up to the first 2000 subscribers, after which you can upgrade to a pro version. But hopefully by this point, if you’ve actioned the tips in this guide, you’ll already be rolling in the cash and more than able to cover the cost of the fees!
With MailChimp, a great benefit is the ability to create different lists for different goals allowing you to further segment the lists targeting specific groups of subscribers.
For those with eCommerce stores, you’ll be happy to read that you can integrate your eCommerce store straight into your MailChimp account to create targeted campaigns, automate follow-up emails and recommend products.
They also have a very comprehensive way to create email capture forms which you can easily embed straight into your website.
You can easily integrate it with a host of other services and it doesn’t involve lots of technical knowledge to use. Larger companies may opt for more sophisticated tools, but for most users, it does the main things you need from an email list manager.
Bottom line, MailChimp is great for small and medium businesses. It has an easy to use interface, and has a large amount of functionality that is essential for emarketing campaigns.
Litmus
Once you’ve signed up to an email service provider, you’ll want to make sure your email looks good across all apps, email clients, and devices.
Which is exactly what tools like Litmus are there for.
Litmus allows you to check the layout, colours, subject line, and fonts, and run tests via different spam filters prior to sending any email campaign.
You can send your email to litmus or upload the html for the proposed email and within minutes Litmus will send back screen shots across all devices.
Having previews of the email across a variety of devices makes it easy to know for certain everything is perfect. Next, retest or preview emails in actual email clients.
HubSpot
Amidst the many marketing tools, HubSpot is probably the most well known. An incredibly versatile inbound marketing platform with monthly plans starting at £160 and sporting an extensive array of inbound tools, it is the choice for the serious marketers out there who want to take their emarketing to the next level.
Unlike some of the other email tools on the market, there is the facilities to create emails through a drag and drop system. This makes it great for those who don’t have the time, or programming knowledge to create an email from scratch.
Automated campaigns can also be created through a series of predetermined emails.
Full monitoring service that allows the tracking of customer interactions and the ROI from any campaign.
Remember we talked about lifecycle marketing earlier? Well, HubSpot has the ability to automatically tailor your emails to each recipient based on their stage in the customer lifecycle
And as a leading email service provider, they offer a hefty service for delivering emails on time and monitoring them through A/B testing and analytics.
There are various ways to perform the above mentioned actions which we’ll dive into later in this article, but HubSpot is an impressive amalgamation of different emarketing tools.
It can also be integrated with a huge suite of applications such as:
SurveyMonkey customer research tool
Unbounce lead conversion optimiser
Privy pop-up lead capture form service
MailJet
With MailJet you get an email service provider and marketing optimisation tool with the ethos of allowing you to easily create engaging “customer journeys“.
You can use it to welcome new signups with customised email messages using its simple drag and drop email creation feature.
Emails can be tailored to individual users and specific locations (useful if you have outlets in different places) and it provides detailed performance and deliverability analytics.
So now you’re familiar with some of the tools of the trade, let’s take a look at how to create a killer email campaign.
Probably the most mentioned anywhere on the internet as the go-to email service provider (ESP) platforms for marketers. Churning through 1 billion emails each day, Mailchimp isn’t a small-time platform.
Through their service, you can create a database of subscribers, easily create emails with a range of templates, or create your own from scratch, and you can send, automate, and monitor your campaigns.
It’s free up to the first 2000 subscribers, after which you can upgrade to a pro version. But hopefully by this point, if you’ve actioned the tips in this guide, you’ll already be rolling in the cash and more than able to cover the cost of the fees!
With MailChimp, a great benefit is the ability to create different lists for different goals allowing you to further segment the lists targeting specific groups of subscribers.
For those with eCommerce stores, you’ll be happy to read that you can integrate your eCommerce store straight into your MailChimp account to create targeted campaigns, automate follow-up emails and recommend products.
They also have a very comprehensive way to create email capture forms which you can easily embed straight into your website.
You can easily integrate it with a host of other services and it doesn’t involve lots of technical knowledge to use. Larger companies may opt for more sophisticated tools, but for most users, it does the main things you need from an email list manager.
Bottom line, MailChimp is great for small and medium businesses. It has an easy to use interface, and has a large amount of functionality that is essential for emarketing campaigns.
Litmus
Once you’ve signed up to an email service provider, you’ll want to make sure your email looks good across all apps, email clients, and devices.
Which is exactly what tools like Litmus are there for.
Litmus allows you to check the layout, colours, subject line, and fonts, and run tests via different spam filters prior to sending any email campaign.
You can send your email to litmus or upload the html for the proposed email and within minutes Litmus will send back screen shots across all devices.
Having previews of the email across a variety of devices makes it easy to know for certain everything is perfect. Next, retest or preview emails in actual email clients.
HubSpot
Amidst the many marketing tools, HubSpot is probably the most well known. An incredibly versatile inbound marketing platform with monthly plans starting at £160 and sporting an extensive array of inbound tools, it is the choice for the serious marketers out there who want to take their emarketing to the next level.
Unlike some of the other email tools on the market, there is the facilities to create emails through a drag and drop system. This makes it great for those who don’t have the time, or programming knowledge to create an email from scratch.
Automated campaigns can also be created through a series of predetermined emails.
Full monitoring service that allows the tracking of customer interactions and the ROI from any campaign.
Remember we talked about lifecycle marketing earlier? Well, HubSpot has the ability to automatically tailor your emails to each recipient based on their stage in the customer lifecycle
And as a leading email service provider, they offer a hefty service for delivering emails on time and monitoring them through A/B testing and analytics.
There are various ways to perform the above mentioned actions which we’ll dive into later in this article, but HubSpot is an impressive amalgamation of different emarketing tools.
It can also be integrated with a huge suite of applications such as:
SurveyMonkey customer research tool
Unbounce lead conversion optimiser
Privy pop-up lead capture form service
MailJet
With MailJet you get an email service provider and marketing optimisation tool with the ethos of allowing you to easily create engaging “customer journeys“.
You can use it to welcome new signups with customised email messages using its simple drag and drop email creation feature.
Emails can be tailored to individual users and specific locations (useful if you have outlets in different places) and it provides detailed performance and deliverability analytics.
So now you’re familiar with some of the tools of the trade, let’s take a look at how to create a killer email campaign.
