As an eCommerce business, you NEED to be on social media sites like
Facebook, Twitter, and Google+.
People are spending more and more time on social media, and you are really
missing out if you aren’t interacting with your customers on those platforms
as well.
Why should customer interaction be limited to your store alone? The key to
marketing success is BEING EVERYWHERE, but not being imposing.
To succeed on social media, you need a content strategy - something you
should have already picked up from CONTENT MARKETING.
You can’t just expect people to follow or like you and that’s the end of it.
You need to share and post regular(doesn’t matter how regular, just regular)
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updates and content that your fans like and interact with.
Social media is more like a playground than a shopping mall - it’s where you
interact and sometimes show off - but don’t sell directly.
For Twitter, you just need an account - nothing big. On Facebook and
Google+, you can set up a special business page that people can like or
follow and interact with.
Along with having the regular profiles and pages, you also need sharing
buttons on your website. Each and every page of it - I prefer using AddThis,
because their buttons are responsive and work great on computers, tablets,
and mobiles.
Quick Tip: Never, ever hard sell on social media. Educate your customers.
Make them laugh. Tell them stories. And most importantly, encourage them
to share!
Resources:
AddThis provides sharing buttons for your site
