Strategy #16 : Video Marketing

Priority: Medium Time Required: A few hours per video

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Do you know how many hits YouTube gets per month? [find out]. YouTube is a GIANT search engine. Plus, it’s owned by Google, the GIANT of all giant search engines. So marketing your stuff on YouTube is a no-brainer. Make product videos – reviews, demonstrations, anything. Give them keyword optimized titles, write a good keyword optimized description, and link to your website(and specifically that product page) from the description. You can even see which keywords related to your market are being searched for a lot, and create videos that tailor to those specific ones. For example, one specific type of product that I sell gets a decent amount of searches per month. I created a review video, called it “Product Name 36 Review – Is It Any Good?” and put it up on YouTube. I then forgot about it, only to see 2 months later that it had received over 3500 views! That’s crazy! Not all of those people came to my site, but my brand still got that much exposure. You can even market your video by sharing it on social media – the more views a video gets and the more likes it gets, the higher up it will rank in YouTube. Quick Tip: If you drop-ship, you don’t need to have the physical product to make a video – you can even do a presentation with PowerPoint and record the screen along with your voice. Resources: An Excellent Post By Brian Dean On Great YouTube SEO How LuxyHair Built A 7 Figure Ecommerce Business Using YouTube A Post by HubSpot On Using YouTube For Ecommerce

·         Bandwidth restrictions and network topology: In the case of many wireless networks, such as in cellular or satellite networks, communication channels have much less transfer capacity than wireline network. This is caused by the fact that the used modulation and channel allocation schemes designed for voice traffic have rather modest upper bounds. Further, the wireless communications are much more error prone than the wireline communications and require much redundancy in the channel coding of the payload. In spite of the redundancy in the channel coding that makes correcting bit errors in large scale possible at the receiving end,  retransmission of the data is required more often than in the wireline network.

Further, the  protocol overhead (headers) requires certain  amount of the channel capacity, as in any network. Therefore, the available nominal transfer capacity of a channel is used rather inefficiently.  E.g. GSM network offers typically 9.6 or 14.4 kbits/s transfer capacity for both downlink and uplink directions for the application data over CSD, although the nominal capacity of a logical channel used is ca 30 kbits/s.

The wireless IP network over GSM infrastructure, GPRS[1] will offer basically a variable capacity up to 172 kbits/s.  In practice, it is expected that the transfer capacity remains around 100 kbits/s. UMTS[2]   has the promise to provide 2 Mbits/s for both uplink and downlink  in a connection. Wireless LANs offer then 1- 10 Mbits/s. The fact is and seems to persist in the foreseeable future that the transfer capacity of the wireline networks is several orders of magnitude higher than that of the wireless network are of interest in this context.

Some wireless networks offer asymmetric transfer capacity for up- and downlink. Especially GPRS can in principle offer this, but in practice only when there is not too much voice traffic. The reason is that voice traffic needs the same number of uplink and downlink logical channels allocated. Thus, allocating e.g. two downlink logical channels for a data connection and one uplink channel for it prohibits one voice call to be set up, even if there is one uplink logical channel free. The asymmetry in channel allocation gives only then the full benefit, when there are both such applications that need more uplink capacity than downlink capacity and vice versa and the need of the applications for channels is in balance (within a cell).