Comparison Shopping engines, such as Nextag, PriceGrabber, and ShopZilla
are all effective ways to drive qualified traffic to your store.
The main advantage with these websites is that the visitors coming to your
site are already in a shopping mindset!
Their models work similar to Google Adwords – depending on what category
your products fall under, there is a cost per click. So every time someone
clicks on your link from their website, you are charged that cost per click –
usually between $0.50 to $2.00.
Personally, I have a love-hate relationship with these websites. They work for
some markets, but don’t for others. The only way you can really find out is
by testing the waters. The commitment isn’t too high – you need to deposit a
minimum of $50 or so and they will get you started.
Your shopping cart should have a feature built in for submitting your
products to these websites, and it’s pretty straightforward. I wouldn’t spend
more than $50-100 to test it out, though.
Quick Tip: Your money might be better spent on Google itself, considering
the fact that Google gets A LOT, LOT more hits per month than all of the
25
comparison shopping engines combined!
Nextag – http://www.nextag.com
PriceGrabber – http://www.pricegrabber.com
ShopZilla – http://www.shopzilla.com
Shopping.com – http://www.shopping.com
TheFind(free) – http://www.thefind.com
Resources:
Steve Chou of MyWifeQuitHerJob did a study of different shopping
comparison engines
