Principles of writing for the web

While web copywriting should adhere to all the general rules above, there are some added technical and stylistic rules that apply to online text. One of the most important things to remember is that web readers are active participants rather than simply passive readers.

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Writing an eye-catching headline

• Keep it short, preferably under 10 words
• Be as specific as possible
• Use simple, unambiguous words
• Try to make the reader curious by using intriguing and emotive words
• Entice the reader by asking a question or making a bold statement

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Keeping Internet marketing strategy up to date

The quicker you react to changing online trends, opinions, customer comments and media exposure, the better your brand will be perceived.

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Monitor and adapt of internet marketing

Keeping up to date is one thing, but knowing what to change to make your online marketing more effective is much more valuable. At this stage of your strategy,

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Integrating with your offline marketing

Online and offline marketing can really complement each other. Here are some tips for crossing over between the two.

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Coming trends for internet marketing

It is impossible to predict exactly how the internet, and internet marketing, will evolve in the next few years, but here are some indicators of coming trends.

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Should you create your own social network?

Since services like Ning and BuddyPress allow you to build your very own social network, you may think this is a better alternative to simply creating a profile on Facebook or MySpace. However, there are some challenges too. Here are the pros and cons of creating your own social network.

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