Feeding different segments of the sales funnel.
Ad clicks and ad impressions.
Building awareness of your site, services, and products.
That last one, building awareness, is of major importance because it will help you rank for major keyword phrases in addition to driving direct sales. (More on this strategy a little later. Keep reading!)
Once you define the keyword goals you can then develop keyword categories to address those goals, and begin categorizing your keywords in order to build a content and marketing strategy.
The first two categories are directly sales related; they solve a business problem directly.
The second two categories (Feeding research levels of the sales funnel/building CPM traffic) can be seen as consumer-related because they generally revolve around solving a problem for consumers.
Money Phrases
The sales category focuses on what the SEO industry calls “money phrases.”
Money phrases are keyword phrases that are associated with a high level of sales (e.g., “cheap widgets” and “where to buy widgets”).
Money phrases are important (and competitive!) because they almost always result in a sale. Money phrases are also important to ad-supported sites because the site visitor, being predisposed to making a purchase, is also more likely to click an ad unit and earn revenue for the web publisher.
Advertising associated with money phrases usually have a higher cost per click, resulting in higher advertising earnings. That’s why these keywords are called money phrases!
That last one, building awareness, is of major importance because it will help you rank for major keyword phrases in addition to driving direct sales. (More on this strategy a little later. Keep reading!)
Once you define the keyword goals you can then develop keyword categories to address those goals, and begin categorizing your keywords in order to build a content and marketing strategy.
The first two categories are directly sales related; they solve a business problem directly.
The second two categories (Feeding research levels of the sales funnel/building CPM traffic) can be seen as consumer-related because they generally revolve around solving a problem for consumers.
Money Phrases
The sales category focuses on what the SEO industry calls “money phrases.”
Money phrases are keyword phrases that are associated with a high level of sales (e.g., “cheap widgets” and “where to buy widgets”).
Money phrases are important (and competitive!) because they almost always result in a sale. Money phrases are also important to ad-supported sites because the site visitor, being predisposed to making a purchase, is also more likely to click an ad unit and earn revenue for the web publisher.
Advertising associated with money phrases usually have a higher cost per click, resulting in higher advertising earnings. That’s why these keywords are called money phrases!
