Money phrases are highly competitive and difficult to rank for. That’s a given.
A more important consideration that many are unaware of, is that pay-per-click (PPC) ads will siphon off traffic that is (arguably) more inclined to make a purchase, with the rest of the traffic distributed to the organic results.
A sizable portion of the money keyword traffic is skimmed off through the PPC ads.
I’m going to show you how to solve this problem. Stay with me because the solution I am going to share is not entirely well understood in the search marketing industry.
Anatomy of Money Phrases
Aside from the obvious phrases containing words like “buy” in them, there are an additional set of keyword phrases that indicate a user intent to make an immediate purchase. These are so-called long-tail “money phrases” that are important to rank for.
I have categorized long-tail money phrases into five categories. Each category represents a multiplicity of keyword phrases and their variants (singular and product name variants).
Top 5 Money Phrase Keyword Categories
Competitor comparison
Discount price searches
Product reviews and ratings
Coupon code searches
Searches for sales
I have developed many spreadsheets of valuable keyword phrases in a variety of industries. While I can’t publicly share them, I have shared the five categories I use so you can develop and categorize your own list of money phrases.
Money Phrase Keywords Site Architecture
Now here’s the important thing to understand: There are good reasons to not use the list to build a site architecture that revolves around the money phrases. Why? Because that is the way to build a site tuned for keyword relevance.
But if you read Google’s Quality Raters Guidelines you will see that Google (and presumably the algorithms) aren’t ranking webpages for their keyword relevance signals. They are ranking webpages for their:
Expertise.
Authority.
Trustworthiness.
This is an important point that I will return to later. But for now, understand that many sites that the search engines are ranking today are not built with a site architecture that revolves exclusively around money phrases.
The Value of Non-Money Phrase Keywords
Money phrases are so-called because visitors using those phrases tend to convert and put money in the till.
These are the most important keyword phrases for making immediate sales on a regular basis.
If your company isn’t ranking for money phrases, then someone else is. So it might as well be you that ranks for the money phrases, right?
Not always.
There is another keyword path to building online sales.
Often the barrier to entry for a competitive money phrase is too high. The established companies in the search results have a seemingly insurmountable lead in terms of backlinks, content, social media reach, and other factors that can’t be easily copied (at least not without years of work).
There is another way to build traffic – and that’s with non-money phrases.
It may sound counter-intuitive that the way to attract buyers is with keywords that do not convert. But it’s a viable path toward eventually ranking for the money phrases.
Here is how it works:
I’m going to show you how to solve this problem. Stay with me because the solution I am going to share is not entirely well understood in the search marketing industry.
Anatomy of Money Phrases
Aside from the obvious phrases containing words like “buy” in them, there are an additional set of keyword phrases that indicate a user intent to make an immediate purchase. These are so-called long-tail “money phrases” that are important to rank for.
I have categorized long-tail money phrases into five categories. Each category represents a multiplicity of keyword phrases and their variants (singular and product name variants).
Top 5 Money Phrase Keyword Categories
Competitor comparison
Discount price searches
Product reviews and ratings
Coupon code searches
Searches for sales
I have developed many spreadsheets of valuable keyword phrases in a variety of industries. While I can’t publicly share them, I have shared the five categories I use so you can develop and categorize your own list of money phrases.
Money Phrase Keywords Site Architecture
Now here’s the important thing to understand: There are good reasons to not use the list to build a site architecture that revolves around the money phrases. Why? Because that is the way to build a site tuned for keyword relevance.
But if you read Google’s Quality Raters Guidelines you will see that Google (and presumably the algorithms) aren’t ranking webpages for their keyword relevance signals. They are ranking webpages for their:
Expertise.
Authority.
Trustworthiness.
This is an important point that I will return to later. But for now, understand that many sites that the search engines are ranking today are not built with a site architecture that revolves exclusively around money phrases.
The Value of Non-Money Phrase Keywords
Money phrases are so-called because visitors using those phrases tend to convert and put money in the till.
These are the most important keyword phrases for making immediate sales on a regular basis.
If your company isn’t ranking for money phrases, then someone else is. So it might as well be you that ranks for the money phrases, right?
Not always.
There is another keyword path to building online sales.
Often the barrier to entry for a competitive money phrase is too high. The established companies in the search results have a seemingly insurmountable lead in terms of backlinks, content, social media reach, and other factors that can’t be easily copied (at least not without years of work).
There is another way to build traffic – and that’s with non-money phrases.
It may sound counter-intuitive that the way to attract buyers is with keywords that do not convert. But it’s a viable path toward eventually ranking for the money phrases.
Here is how it works:
