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These insights have become increasingly valuable to business leaders as consumers become more reliant on digital devices, e-commerce, and social media. No matter your industry, knowing which internet and tech trends dominate consumer culture is a priceless advantage.
This year especially, Meeker’s report offers insights that every business leader should be aware of. It covers trends in everything from digital media consumption and social media dominance to innovative technologies that change how consumers interact with brands. There’s something for everyone, but these four lessons are the most important if you wish to connect with tech-driven consumers more effectively:
1. Use tech to give patients the customer experience.
Meeker discussed how healthcare is leaning into the digital revolution. As in most industries, it’s driven by a need for better engagement and more affordable products and services. According to Marketplace.org, states are predicting that premiums on the Obamacare insurance exchanges could rise by as much as 50 percent this year, so value and affordability will be key to attracting and retaining patients.
This year’s report suggests that, as a result, healthcare organizations will increasingly turn to technology to treat patients more like customers, giving them a modern retail experience. This is already taking shape in many ways, including healthcare providers implementing AI systems to collect data from IoT-connected wearables to reduce patients’ in-office time. In addition, healthcare organizations are working to create highly personalized treatments, such as those enabled by the PrecisionProfile platform, which Pariveda Solutions and Preventice launched to help doctors determine personalized treatment options for cancer patients.
This year especially, Meeker’s report offers insights that every business leader should be aware of. It covers trends in everything from digital media consumption and social media dominance to innovative technologies that change how consumers interact with brands. There’s something for everyone, but these four lessons are the most important if you wish to connect with tech-driven consumers more effectively:
1. Use tech to give patients the customer experience.
Meeker discussed how healthcare is leaning into the digital revolution. As in most industries, it’s driven by a need for better engagement and more affordable products and services. According to Marketplace.org, states are predicting that premiums on the Obamacare insurance exchanges could rise by as much as 50 percent this year, so value and affordability will be key to attracting and retaining patients.
This year’s report suggests that, as a result, healthcare organizations will increasingly turn to technology to treat patients more like customers, giving them a modern retail experience. This is already taking shape in many ways, including healthcare providers implementing AI systems to collect data from IoT-connected wearables to reduce patients’ in-office time. In addition, healthcare organizations are working to create highly personalized treatments, such as those enabled by the PrecisionProfile platform, which Pariveda Solutions and Preventice launched to help doctors determine personalized treatment options for cancer patients.
