Company Description
At Infobip we dream big. Last year, over half of the world’s population interacted with businesses through the Infobip platform. It didn’t happen by chance:
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through 50+ offices on 6 continents, we are truly committed to helping our 200 000 enterprise clients reach and engage mobile users. Join us in driving the continuous success of Infobip by creating products that our customers love.
As a Digital Marketing Team Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Job Description
Responsibilities:
- Build our global digital marketing roadmap by planning, developing, implementing and managing the overall digital marketing strategy.
- Build, lead and manage the inbound marketing campaigns
- Managing, guiding and training of the digital marketing team and motivate them to achieve their goals.
- Manage all digital marketing channels to ensure brand consistency.
- Measure ROI and KPIs and prepare and manage our global digital marketing budget
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with product owners and product marketing managers, creative and sales to increase client satisfaction through cohesive strategies
- Align and cooperate with regional/local marketing team members to deliver locally relevant campaigns.
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
- Manage agency relations
Qualifications
Qualifications:
- Proven work experience as a Digital marketing team lead
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
Additional Information
Why our employees choose us and stay?
- Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. You can look forward to working with the likes of Viber, Zendesk, O2 and… Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
- Opportunity Knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
- Learn as you grow – Starting from the Orientation Week as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
- Connect globally – Work with people from different countries, participate in the biggest IT and Telecom events, join us in our Summer Connect conference in Croatia. We put the “global” in globalisation.
- Pay & Perks – Competitive salary, travel allowance, additional compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organised activities, company library, organised sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!
