Last but not least of this list is targeted related industries and companies to
partner up for a “you scratch my back, I scratch yours” partnership.You could
approach someone selling complementary products to link to your site, or
talk about you on their blog, in exchange for doing the same for them.
You could even have links in each others email newsletters, or posts on each
other’s social media profiles.
Quick Tip: Target companies that are small to medium sized. The big boys
probably won’t even pay attention to you.
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Conclusion
Now that you’ve gone through these strategies, I’d suggest you start
implementing them bit by bit. Start with the high priority ones and work
forward from there.
I’ll help you set your expectations, too - don’t think each one is a goldmine
from the get-go. For each strategy to work, it will need time, effort, and
nurturing.
It’s a business, right? The same things would have applied if you were
opening a brick-and-mortar store.
Looking into the future, I feel that content marketing combined with solid
PPC is the way to go. 2013 was the year of content marketing, where people
happily announced that SEO was dead and content was king.
I don’t think SEO is dead, but in the course of marketing my own store over
the last year, I also feel that just SEO alone is not enough for organic(free)
traffic. Begging for links is getting harder and harder.
With a content strategy, you will automatically get more search engine
visitors. When you put that together with solid PPC, a good social media
presence, and a healthy sprinkling of all of the other strategies I’ve talked
about, you’ve got a winning combination!
1.
Mobile
Wireless Computing
Wireless mobile computing faces many constraints
induced by (Pitoura et. al, 1998): (a) the characteristics of wireless
communications, (b) device constraints and (c) mobility.
1.1
Wireless
Communications
The necessary networking
infrastructure for wireless mobile computing in general combines various
wireless networks including cellular, wireless LAN, private and public radio,
satellite services, and paging. In wireless networks, digital signals are
modulated into electro-magnetic carriers that propagate through space with
about at the speed of light. The carriers used are radio waves or infrared
light. In wireless telecom networks, the carrier frequencies used are around
900 MHz (European GSM), 1.8 GHz (GSM in America, DECT in Europe). 2.4 GHz and
5.8 GHz are also allocated for wireless networks (see Wesel, 1998 for details).
There are numerous modulation
techniques developed for digital signals that suit to different environment,
including frequency and amplitude modulation, frequency shift modulation, as
well as pulse coded modulation. The basic benefit of digital communications
over analog ones is that there are only two different values (zero and one) to
be modulated to the carrier and thus optimal schemes can be chosen. As a net
result, bandwidth can be freed to other usage whenever analog wireless
communications are replaced by digital ones (Wesel, 1998).
The physical layer design of
the wireless networks is not directly
important in this context, although all the consequences are derived from the properties of the radio waves (infrared
connections are not interesting in this context).
As compared with wireline
networks, wireless radio communications add new challenges:
