Let me repeat what every other blogger and SEO on the internet is saying
right now: Content is king!
Content is King!
Long Live The King!
I’m putting content marketing right after market research because it covers a
very diverse range of marketing channels. It’s a combination of blogging,
SEO, video, photos, and just about everything else.
Along with an eCommerce store, you NEED to have a blog that you update
with some degree of regularity. It can be daily, weekly, biweekly, or even
monthly. Just make sure it’s regular.
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More content = more search engine love - because there are that many more
pages in the search engine’s index, and that many more keywords that you
can potentially rank for. It’s a win-win.
Have a content plan in place when you launch your store - and plan for at
least one year’s worth of posts. If you post biweekly, thats just 26 posts - not
too difficult at all.
As more and more content appears on your site, more and more people will
naturally find it and link to it. A lot of the links coming to my website are just
that: links that the content has earned, not ones that I have personally built.
Quick tip: When planning a content strategy, keep you ideal customer in
mind. If you sell jerseys, there’s only so much to write about jerseys - but
there is tons to write about football and fandom and championships.
Resources: This is the only guide you need to read for content marketing - great stuff by Neil Patel
Resources: This is the only guide you need to read for content marketing - great stuff by Neil Patel
