Before you build any links, before you do any kind of off-page SEO, you
need to make sure your pages are properly optimized.
Brian Dean from Backlinko has put together an incredible infographic about
optimizing pages for SEO over at http://backlinko.com/on-page-seo - the
points it covers are:
1. Use SEO-friendly URLS - try to describe the product/page instead of
using random numbers or letters
2. Try to start the title with the keyword you are targeting
3. Use multimedia - images, audio, video
4. Link to other websites from your page
5. Use the keyword in the first 100 words
6. Put the title in an H1 tag
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7. Make sure your site loads fast
8. Use modifiers like “best, review, 2014” in your title when applicable
9. Use social sharing buttons
10. Write long, detailed content
11. Keep the bounce rate low
12. Use keyword variations in the body of the page
Quick Tip: Treat each product page and category page as a blog post where
the goal is to provide content and information. You will blow away your
competitors, who probably aren’t doing any of this!
