Guest posting, if done correctly, will help drive a targeted audience to your
website and give your store a boost in search engine rankings as well.
A guest post is an article that you write for another website or blog. It’s
important that that website or blog is related to yours, though! That’s where
knowing your target market comes into play again.
Go where your customers are already going, and put yourself in front of
them. This will drive traffic, leads, and also boost search engine rankings.
Also, go for high-quality, reputable websites - not run of the mill sites that no
one visits. As long as you stick to that strategy, you should be golden.
Quick Tip: Guest posting is hard. Not the writing, but getting people to
accept your posts. Don’t bombard them with emails asking for posts right
away - build relationships. Read their content, comment, and value it. Then
ask for a post opportunity.
Resources:
The Kissmetrics Guide to Guest Blogging
16
Great stuff by Gregory Ciotti of HelpScout on how to guest blog
Brian Dean takes an out of the box approach to guest blogging that you must
see
