Email marketing is a critical channel of reaching out to customers that no
retailer should ever skimp on. From the very first day your store goes live,
you have to focus on collecting emails.
According to research and surveys done on the subject, email marketing has
an ROI of 4300%. That’s mind-boggling!
When someone gives you their email, they are signaling that they are willing
to accept content from you and would like to hear more from you and about
you!
This is a huge opportunity!
The only difficulty lies in actually getting people to give you their email
address. Remember content marketing? What I like to do is set up an
20
autoresponder with a series of 5-7 emails that educates my customers on the
product, and I’ve got opt in forms all throughout my store.
The opt in form specifically says: “Sign up to receive our free 7 part course
on [product subject]”
I’ve had some decent success with it so far. So will you.
You can use providers like MailChimp(what I use and love) or Aweber(paid
from the get-go, also very powerful) to collect, manage, and send emails.
Quick Tip: If you sell boring stuff, like handkerchiefs(sorry handkerchief
lovers!), think about a related topic - like suits, men’s fashion, or wedding
planning - and make your content series about that.
Resources:
A post by yours truly on how to get more email subscribers
The Shopify blog talks numbers and return on investment for email
marketing
Aweber - one of the leading email services(paid)
Mailchimp is another great email service that has a free plan too
