Paid advertising is a very effective way to get customers over to your store or
website, and there is no better way to do that than Google Adwords.
With Google Adwords, you can choose specific keywords for your ads to
show for – so if you are selling Notre Dame football jerseys, you can choose
that keyword to show an ad for – so the only people that see your ad are
people that are actually looking for your product, and no one else.
You can also choose exactly how much you want to pay for each click –
usually between a few cents to a few dollars, depending on the industry. If
your bid is high and your website is relevant, your ad will show higher and
more often.
That makes Adwords incredibly relevant and incredibly powerful.
Unfortunately, people don’t think and search using only keywords, so the
main effort you have to put in is to tweak and optimize your ads. Here lies the
challenge!
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Many merchants, including the gentleman I spoke about earlier depend
heavily on Adwords – and after optimizing again and again, they make a
generous profit and support themselves comfortably.
Adwords is a great way to test the waters and get your store some sales - even
if it costs you a little more - this way, you can start interacting with customers
and learning more about the market while you are waiting for content
marketing and seo to take effect.
If you plan on getting in on Adwords, be prepared to invest a few hundred
dollars to get ads that work running. To set up an account, head over to
http://adwords.google.com.
Quick Tip: Google usually offers a coupon(as of this writing) for $75 credit
for the first $25 you spend. A search for “google adwords coupon” will
usually turn up this result. Just make sure to use it on a new account – it
won’t work with an account that’s already been active for a while.
Resources:
How to set up your first Adwords campaign
A great free course on Udemy on Adwords
By Perry Marshall, this is one of the best books I've read about Adwords
